Simplifying AI adoption

Why we’re here.

The emergence of generative AI will change the way we produce, consume and understand information. This will have a profound impact on intellectual work, professional services and knowledge based roles in all companies.

Our mission is to help companies embrace the opportunity AI provides. We believe the only way to do this is to get hands-on with AI, to test and validate it’s impact, and to understand first hand the implication for your business.

Everything we do is aimed at reducing the cost, risk, time and complexity of AI adoption.

See our work

Our leadership

Alister Cattell

Founder, Partner

Al is a seasoned digital strategist with extensive experience across industries helping leading companies like NEOM, Rolls Royce, and Virgin harness transformative technologies. He specialises in streamlining complex business processes through practical AI implementation focused on operational efficiency. Alister is dedicated to guiding organisations to not only adopt AI but maximise its benefits across their business.

Richard Johnson


Rich is an experienced business consultant with over 18 years helping leading organisations solve challenges and achieve goals with technology and best practices. His consultancy is delivered through a no-nonsense, considered approach focused on blending understanding of human needs with optimal technical resources. In addition to his professional work, Rich contributes to the Salvation Army UK’s Anti-trafficking and Modern Slavery team aiding survivors of human trafficking.


Selected clients

Rolls Royce logo
axicom logo